Fairmont Jasper Park Lodge (On-Site)
Jasper, AB

Job details
Full-time
6 hours ago
Skills
Bachelor's
Communication skills
Full job description
Company Description

Experience luxury, adventure, and the great outdoors at Fairmont Jasper Park Lodge; where the stunning Canadian Rockies are your backyard. Take your career to new heights while surrounded by breathtaking landscapes, world-class hospitality, and endless opportunities to explore. This is more than just a job, it’s a chance to live, work, and thrive in a place like no other. Join us and make every day an unforgettable adventure!


Job Description

We are seeking a strategic and relationship-driven Public Relations Manager to lead the execution of PR initiatives that elevate brand awareness, drive demand, and support revenue generation. Working under the leadership of the Regional Director of Public Relations and the resort’s Director of Sales & Marketing, this role serves as a professional and exemplary brand ambassador, bringing the property’s stories to life through impactful media, influencer, and content-driven opportunities.

If you are a compelling storyteller with deep media relationships and a passion for luxury hospitality, this is an opportunity to play a key role in shaping the narrative of an iconic destination.

What You’ll Be Doing :

PR Strategy & Execution

Lead the execution of aligned PR strategies, working in partnership with the Regional Director of PR and the Director of Sales & Marketing to support brand positioning and revenue goals.
Identify and execute strategic media, influencer, and partnership opportunities that elevate the resort’s visibility across key markets
Leverage existing media relationships while cultivating new contacts within Canadian, US, and international travel and lifestyle networks
Attend key media marketplaces and industry events as required
Media & Influencer Relations

Coordinate individual and group travel media familiarization trips
Host key travel media and influencers on property, including evenings and weekends as required
Oversee influencer collaborations, including vetting, setting KPIs, and managing follow-up in alignment with resort objectives
Support content creator collaborations in partnership with the Marketing team to ensure cohesive storytelling
Content, Storytelling & Amplification

Develop and distribute press releases, story pitches, and media materials aligned with the resort’s repositioning strategy and evolving brand narrative
Provide PR amplification for on-property activations, culinary programming, and seasonal campaigns
Support internal communications and storytelling initiatives as required
Update and maintain the resort press kit, pressroom, and story starters, ensuring alignment with corporate and agency partners
Brand Reputation & Crisis Communications

Act as a spokesperson for the resort and as a key member of the crisis management team
Manage media inquiries and interview requests, including development of key messaging and spokesperson preparation
Monitor and support online reputation management in alignment with brand standards
Coordination, Reporting & Alignment

Coordinate on-site photo and film shoots in collaboration with Marketing and external partners
Collaborate with the regional PR team to maintain an up-to-date centralized media database
Maintain and update the regional media calendar on a weekly basis
Prepare monthly, mid-year, and annual PR reports for the executive team and corporate office
Pursue key industry awards and execute nominations aligned with brand strategy
Support additional initiatives as required in coordination with the Director of Sales & Marketing
Embrace the Fairmont brand promise and luxury in your role and in all your interactions.
Foster an inclusive environment where every individual feels valued and respected
Other duties as assigned

Qualifications
3-5 years’ public relations and communications experience in the luxury hotel sector preferred
Established database of Canadian, USA and international travel media & influencer contacts
Strong written communication skills
Crisis communications and online reputation management experience required
Experience utilizing CisionOne or other media monitoring and distribution platforms
Builds strong partnerships across the business in order to collaborate effectively
Acts as a positive ambassador for team and corporate culture, fostering collaboration, trust, and mutual respect
Experience with influencer analysis tools, like Klear
Ability to prioritize numerous projects with competing deadlines
Articulate, professional, and mature; a self-motivated, energetic, and collaborative team-player
Highly responsible, reliable, and accountable, with strong attention to detail
University/College degree in a related discipline an asset

Additional Information

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Job Perks & Benefits:

Salary starting from $80,000–$82,000 gross annually, based on previous experience and education
Subsidized staff accommodation assistance provided
One complimentary meal per shift in our staff cafeteria
Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Banff, Lake Louise & Whistler (subject to availability)
Comprehensive wellness platform for employee mental health and wellbeing support
Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, and Fairmont Jasper Park Lodge Golf Course
Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events
Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties with Accor
Apply Today: Whether you're just launching your career or looking for a new adventure, we invite you to visit https://www.jasperparklodgejobs.com to learn more about Fairmont Jasper Park Lodge and the extraordinary opportunities that exist within our resort!

We encourage you to let us know if you require any accommodations through the application or recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: JPL.careers@fairmont.com