Tourism Jasper Brand Strategist

Tourism Jasper
Jasper, AB
$50,000–$70,000 a year - Full-time, Permanent
Job details
$50,000–$70,000 a year
Application Details
Cover letter
Job type
Bachelor's Degree (Preferred)

Graphic design: 2 years (Preferred)

Project management: 2 years (Preferred)

Tourism/hospitality: 2 years (Preferred)

Pulled from the full job description
Company events
Dental care
Disability insurance
Extended health care
Life insurance
Paid time off
Full Job Description
Destination Stewardship Strategist


Tourism Jasper is the Destination Marketing Organization for Jasper and Jasper National Park. We’re a young, energetic, forward-thinking team, who are charged with developing and executing on creative solutions to help our Shareholders (select hotels, restaurants, and activities in Jasper) increase revenue through sustainable visitation of targeted consumers to our awesome little town.


Reporting to the Director of Marketing, the Brand Strategist provides support to Tourism Jasper’s Marketing team. Specifically, the Brand Strategist is responsible for the internal engagement, use, and development of our brand, with an overarching goal of improving brand consistency and recognition in-market. The Brand Strategist will oversee various design-related projects as they are executed by outsourced resources.


Inspire: You inspire because you’re so passionate about what you do. You live and breathe inspiration, whether it is inspiring a potential visitor to visit, a teammate to see how they contribute, or a Shareholder or partner to see your creative vision.

Respect: You promote respect in the organization through your dedication to making the digital world an easier one for us to navigate. You are highly respected by the team and our Shareholders because of your relentless pursuit of seamless online delivery.

Collaborate: You embody the spirit of collaboration through your belief that bringing offline and online together achieves success. You continuously collaborate with Shareholders and partners to create the most effective strategies for all parties involved.

Accountable: Accountability is ingrained in you. You love to measure everything you do and being results driven, you have no problem being held accountable for all the great work you do.

Integrity: You show your high level of integrity by being a trusted teammate and partner. Your collaborative nature makes it easy for you to embrace the concept of integrity by always striving to do the right thing, even when no-one is looking.


As the Brand Strategist, you will:

Direct and implement the Tourism Jasper brand guidelines to maintain a consistent brand identity.
Oversee the development of high-quality, audience-appropriate assets and material for Tourism Jasper’s marketing, trade, destination, and corporate needs.
Manage Tourism Jasper’s entire digital library utilizing the digital asset management database, “Crowdriff.”
Plan, monitor, allocate resources and ensure all projects are delivered on time, on budget, and within scope.
Coordinate internal resources and vendors for flawless execution of projects.
Increase brand engagement across all departments while bringing brand promises to life.
Differentiate Tourism Jasper’s product and market in a way to leverage it into new spaces.
Oversee the creation of the in-destination pageantry program.
Manage all photo metadata, and ensure assets are up to date with usage rights.
Other duties as required.

Post-secondary education in design, visual arts, marketing, or business.
Minimum 2-5 years of experience in project management, graphic design, hospitality, or tourism.
Excellent people and communication skills, both oral and written.
Creative abilities with a keen eye for aesthetics and detail.
Ability to multitask and keep track of different projects at one time.
Ability to identify and implement workflow and process improvements.
Being solution driven with outside the box thinking.
Knowledge about the Jasper region and its many facets.

Are proficient in a wide range of media formats and design software technologies, including Adobe Creative Suite (Illustrator, InDesign, and Photoshop).

You’re happy to work in a collaborative environment, where sometimes you have to jump in, regardless of the project
You’re good to work 40 hours per week
You’re able to help out after hours for special meetings or events

Please submit a cover letter and resume by the closing date of February 28, 2023.

Tourism Jasper would like to thank all applicants, but only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Salary: $50,000.00-$70,000.00 per year


Company events
Dental care
Disability insurance
Extended health care
Life insurance
Paid time off
Vision care
Flexible Language Requirement:

French not required

8 hour shift
Day shift
Monday to Friday
Supplemental pay types:

Bonus pay
Ability to commute/relocate:

Jasper, AB: reliably commute or plan to relocate before starting work (required)

Bachelor's Degree (preferred)

Graphic design: 2 years (preferred)
Project management: 2 years (preferred)
Tourism/hospitality: 2 years (preferred)
Work Location: One location

Application deadline: 2023-02-28

Hiring Insights
Hiring 1 candidate for this role

Job activity

Popular in Jasper National Park

Considering Working in Jasper, Alberta?

Jasper is a popular tourist destination, and has employment opportunities in the tourism and hospitality sectors. Jobs related to outdoor activities, accommodation, and services catering to visitors are commonly available. Additionally, there may be opportunities in retail, healthcare, and other support services.

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Jasper Alberta's Employment Accommodations

Jasper National Park is a stunning and popular national park located in the Canadian Rockies in Alberta, Canada.

Living in Jasper allows residents to enjoy the natural beauty of the park, with easy access to outdoor activities such as hiking, wildlife viewing, and skiing. It is essential to note that living and working in a national park area has unique considerations, including limited development accommodations to preserve the natural environment.

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