Parks Canada Visitor Experience Manager

 (English essential)
Parks Canada
Jasper, AB
$114,293–$134,525 a year - Full-time

Job details

$114,293–$134,525 a year
Job type
Shift and schedule
Weekends as needed
Pulled from the full job description
Dental care
Flexible schedule
Parks Canada
Jasper National Park of Canada (Alberta)
$114,293 to $134,525
Experience Canada by joining the Parks Canada Agency! Parks Canada Website

Closing date: 24 October 2023 - 23:59, Pacific Time

Who can apply: All persons who have legal status to work in Canada. Please indicate in your application the reason for which you are entitled to work in Canada: Canadian citizenship, permanent resident status or work permit.
Apply online

Important messages
We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

Assessment accommodation

*** IMPORTANT NOTICE: Candidates who previously applied to process CAP23J-021888-000111 (2023-CAP-JAS-EA-IND-076) Visitor Experience Manager (Jasper), which closed on October 10, 2023 are not required to reapply, your application will be retained. ***

You are proud to contribute to an organization committed to protecting this small but special part of the planet, and to sharing it with the millions of visitors who come each year to experience the wonder of these internationally recognized places. You know that the quality of the visitor experience is enriched by the services and programs offered throughout the national park and within the park community of Jasper.

The Visitor Experience Manager position includes planning, coordination and managing the development and delivery of visitor programs, services and activities in Jasper National Park. The position manages a dedicated team of staff who are passionate about their work. The area of responsibility includes visitor information services, interpretation including theatre and evening campfire programs, campgrounds, entry gates, product development, relationships with Indigenous Partners and business licence holders. The primary visitor season is in the summer, many staff on this team work seasonally.

You and your staff (of over 150) contribute directly to achieving Parks Canada’s corporate priorities and the implementation of its core values through actions in Jasper National Park. Your role encompasses all aspects of the services and facilities offered to visitors.
Your team includes:
Product development staff who plan, develop and renew products, events, partnerships, publications and other communication channels;
Sales and market development staff who work with the travel trade and 3rd party partners to facilitate visitors’ access to Jasper National Park;
Front-line visitor services staff deliver or support visitor services in a wide variety of park locations: the Jasper East, West, and Parkway Gates, 11 road accessible campgrounds including Whistlers Campground which is the largest single-entry campground in Parks Canada’s national network; two visitor information centres, seven major day-use areas (Maligne Lake, Maligne Canyon, Pyramid Lake, Lakes Edith/Annette, Sunwapta and Athabasca falls, the Columbia Icefields area), 61 viewpoints and road pull-offs, 33 picnic sites, and over 1000 km of trails; and
National park interpreters and guardians who present programs and activities that engage and educate park visitors.

You work strategically with external stakeholders, community and regional partners in order to ensure the Agency and its partners are providing, planning and designing the best opportunities for visitor experiences.

This work is enabled by a cross-functional environment which has you working closely with others who share aspects of the programs including Resource Conservation, External Relations, Asset Management and Indigenous Relations and Cultural Heritage Programs. In addition, you and your team contribute to many of the program elements led by these other functions.

You work often and actively with your management team colleagues supporting each other in achieving, collectively, shared goals and Parks Canada’s vision and mandate. You will be collaborating with other members of Parks Canada’s team from other field units and national office to contribute to larger scale program efforts and very importantly you will contribute to evolving relationships with various Indigenous Partners.

Your workday is full, variable, and diverse. Most days you will be responsible for the proper functioning of the Visitor Experience team which includes management of a $4.5M salary budget, $1M goods and services budget and support of various capital initiatives. Your team members are very important, and your effort to build and maintain the visitor experience team and other teams you are part of is critical.

The work demands inspirational leadership, others have confidence not only in you but also your team due to your leadership. To be successful, you make things happen, personally connect with people, build genuine relationships, demonstrate integrity, and have excellent judgment.
Work environment
You work in a beautiful mountain town in one of Canada’s most iconic national parks. You proudly contribute to an organization committed to protecting this spectacular place and sharing it with millions of visitors annually who experience the wonder of this World Heritage Site.

Parks Canada is a federal government agency responsible for the protection and presentation of Canada’s outstanding natural and cultural resources through a system of national parks, national marine conservation areas and national historic sites in all regions of Canada.

Parks Canada’s Core Values – respect for people, equity, diversity and inclusion, integrity, engagement, and excellence - provide a framework for our actions as team members and our collaborative work to fulfill our Mandate and our Vision.

The Parks Canada mandate and charter:
Vision for Parks Canada:

At Parks Canada, we believe that work life balance is key to a healthy work environment. This position is located in Jasper National park, and offers:
A diverse, respectful and inclusive work environment;
A career among a dynamic and dedicated team;
Opportunities for advancement;
Occasional telework;
Flexible work arrangements;
Virtual work;
Flexible hours of work.

The Jasper Field Unit:
You arrive for work in the community of Jasper, Alberta located in Jasper National Park which as Canada’s 2nd most visited National Park is stunningly beautiful, and ecologically and culturally important. The laid-back mountain town of Jasper offers easy access to majestic peaks, endless outdoor adventure, pristine wilderness, and abundant wildlife. Most of the park is wilderness, yet you’ll find trail networks right on your doorstep and your favourite urban amenities at your fingertips in the welcoming town. You are proud to contribute to an organization committed to protecting this small part of the planet, and to sharing it with the millions of visitors who come each year to experience the wonder of this place.

At Parks Canada, we offer a total compensation package including:
Comprehensive health & dental benefits;
Defined benefit pension plan;
A variety of leave entitlements; and
Competitive salary range and performance pay.
Intent of the process
This process will be used to fill one full-time indeterminate vacancy in Jasper, Alberta.

This process may be used to create a list of qualified candidates to staff similar positions with various tenures, security levels or linguistic requirements in the same or other parts of the country.
Positions to be filled: 1

Information you must provide
Your résumé.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

Graduation with a degree or diploma from a recognized educational institution with specialization in business administration, marketing, recreation, protected areas management, leisure studies, communication, or other discipline relevant to the position or an acceptable combination of education, training, and experience.


An acceptable combination of education and experience may be considered if you do not have a degree or diploma. For example, relevant experience and career advancement in a recreation, tourism and/or business organization that includes at least two years of management experience.

NOTE: Proof of education will be required at time of interview.
Degree equivalency


Reviewing and applying social science research and market analysis to identify target markets and enhance or develop visitor experience opportunities;
Planning, developing and delivering programs, activities, operations, services and/or facilities in a tourism related context;
Establishing and maintaining collaborative arrangements to develop and deliver opportunities for visitor experience;
Managing human resources. Applicants must clearly demonstrate they have recruited and supervised staff, assigned work, managed and assessed performance, and implemented training plans. Applicants must indicate the number of staff they have supervised;
Managing financial resources. Applicants must show evidence of managing and being accountable for a budget for two (2) complete fiscal years. This experience is defined as being responsible for sound financial management planning, forecasting and reporting. Applicants must also indicate the size of the budget they managed directly.
The following will be applied / assessed at a later date (essential for the job)
English essential

Information on language requirements

Knowledge of principles, theories, practices, tools and techniques associated with marketing, interpretation, recreation, tourism, and hospitality management;
Knowledge of current and emerging trends in marketing, interpretation, recreation, tourism, hospitality management and the opportunities/challenges they offer;
Knowledge of Parks Canada, its mandate, corporate orientation, objectives, programs and related federal legislation and policies.
Ability to manage human and financial resources;
Ability to communicate effectively both orally and in writing;
Ability to strategically identify, develop and maintain effective relationships with stakeholders and partners;
Ability to plan, develop and deliver activities, programs and services consistent with national standards, local realities and evolving visitor demand;
Ability to assess, plan, implement, monitor and evaluate visitor programs that optimize resources, revenue and visitor satisfaction.
Ability to interact with various levels of government, including Indigenous organizations in developing relationships and agreements, and in decision-making.
Exercises sound judgement
Demonstrates integrity
Makes things happen
Personally connects with people
Strives for excellence
Conditions of employment
Reliability Status security clearance - You are required to obtain and maintain this security level throughout this employment at Parks Canada Agency.

May be required to obtain a secret security clearance for acting superintendent purpose.

Other Conditions of Employment:

You will be required to possess and maintain a valid Class 5 driver’s licence recognized by the province/territory applicable to this offer of employment.
You must be willing to work overtime.
You may be required to work shift-work, and/or weekends, and/or statutory holidays and provincial/territorial holidays as scheduled by your delegated manager. Compensation will be as prescribed in the Terms and Conditions of Employment applicable to you.
You must be willing to work and travel in a variety of terrains and weather conditions in the performance of the duties.
You may be required to work in adverse weather conditions.
You may be required to wear a uniform while performing your duties. In this case, Parks Canada will provide you with the uniforms you require in accordance with the Parks Canada Uniform Policy.
You may be required to travel in the performance of your duties. As such, you will be subject to the Parks Canada Travel Directive.
Other information
The Public Service of Canada is committed to building a skilled and diverse workforce that reflects the Canadians we serve. We promote employment equity and encourage you to indicate if you belong to one of the designated groups when you apply.

Information on employment equity

Please submit your completed application, including all of the above-mentioned documentation. Failure to do so may result in your application being rejected.
The Parks Canada Agency is established as a separate employer in the Federal Public Service under the Financial Administration Act. Persons appointed to the Agency continue to be part of the Public Service. The Parks Canada Agency operates under its own human resources framework outside of the Public Service Employment Act and in line with values of fairness, competence and respect, and its operating principles.

In accordance with paragraph 8(2)(a) of the Privacy Act, information or material, whether provided directly by the candidate or otherwise obtained by the selection board, used during the selection process for the purpose of assessing a candidate may be used as part of the selection review and recourse processes. Such relevant information may be provided to third parties, such as other candidates or their representatives, who have a legitimate reason to be aware of that information.

Tips for applicants:
Please provide complete and thorough details of your education and experience.
Do not assume that the screening board has any previous knowledge of your background, qualifications, or work history. You must be specific and provide concrete examples/details for each Experience element, as applications will be screened only on the information provided.
Failure to provide sufficient information may result in your application being screened out of the competition.

Persons are entitled to participate in the appointment process in the official language of their choice.

Travel cost for individuals who are not Federal Public Servants may not be covered.

You must meet all essential qualifications in order to be appointed to the position. Other qualifications may be a deciding factor in choosing the person to be appointed. Some essential and other qualifications will be assessed through your application. It is your responsibility to provide appropriate examples that illustrate how you meet each qualification. Failing to do so could result in your application being rejected.
We thank all those who apply. Only those selected for further consideration will be contacted.

Popular in Jasper National Park

Considering Working in Jasper, Alberta?

Jasper is a popular tourist destination, and has employment opportunities in the tourism and hospitality sectors. Jobs related to outdoor activities, accommodation, and services catering to visitors are commonly available. Additionally, there may be opportunities in retail, healthcare, and other support services.

If you're interested in working in Jasper, it is essential to consider the local job market and explore opportunities that align with your skills and interests. Here are some steps you can take to find work in Jasper:

Understanding the Local Job Market and Working in Jasper, Alberta

Understand the industries that thrive in Jasper National Park; Tourism, hospitality, outdoor recreation, and service-related job sectors are often significant in places like Jasper. Laern about working in the area and learn about the businesses, accommodations, and lifestyle choices that match Jasper employment.

Lifestyle and Employment while Working in Jasper National Park

Explore websites of companies in Jasper that align with your career goals and lifestyle.

Consider acquiring or enhancing skills that are in demand in Jasper's job market. This could improve your competitiveness and help you excel in Jasper's workforce. Remember to tailor your application materials (resume, cover letter) to each job application and follow any specific instructions provided by employers.

Jasper Alberta's Employment Accommodations

Jasper National Park is a stunning and popular national park located in the Canadian Rockies in Alberta, Canada.

Living in Jasper allows residents to enjoy the natural beauty of the park, with easy access to outdoor activities such as hiking, wildlife viewing, and skiing. It is essential to note that living and working in a national park area has unique considerations, including limited development accommodations to preserve the natural environment.

If you are considering employment and living in Jasper National Park, you may want to explore the housing options in Jasper itself or nearby towns like Hinton, which is located just outside the park boundary. Keep in mind that housing availability and costs can vary, so it's advisable to research and plan accordingly. Additionally, employment opportunities may be tied to tourism, hospitality, or other industries related to the Park and its visitors.